Phone tagging is the endless cycle of two people trying to call one another to find the other person unavailable. This dreadful game can be especially frustrating when you are trying to get a hold of a company you need information or a service from. This is the reason that many businesses have moved to texting their customers instead. So stop playing phone tag with calls! Texting is superior to calling because it maintains the flow of communication, creates a reliable channel where people are more likely to respond, and creates an enjoyable and less intrusive means of communication.