Texting provides an engagement rate over 6 times that of email.

Business texting; who’da thunk it!

There are endless choices for businesses today as we consider different ways to reach our customers or more importantly have them reach us. Direct mail morphed into email which morphed into social media which has morphed into mobile applications. No matter which option you choose for your business, we just cannot ignore the fact that people have their mobile device within hands reach 24-7.

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What does Poor Customer Service REALLY do?

We are all aware that poor customer service affects your business negatively. But what makes customer service “poor” and what are some of the negative effects of bad customer service? Poor customer service often consists of automated self-service, long wait times, inadequate attention to detail, and inexperienced customer service agents (Salesforce). Customer service might also be bad because of a rude customer service agent.

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Somebody, Please Pick Up.

We live in an age where instant gratification is king. For many, myself included, when we want something, we want it right away. Growing up, my dad liked to give me the friendly reminder from time that, “Patience is a virtue.” While I respect his words of wisdom, I also believe there is a time and place for patience. When it comes to customers, your business is going to get the best results by tending their needs quickly.

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3 Reasons Your Business Should Text

We’ve all been there. You’ve been on hold with your insurance company for ten minutes, passed around to different departments, and no one has the answer to your question. Did you know that the average person will spend 43 days of his or her life on hold waiting for a call? (PR Newswire). Responsiveness is key to the satisfaction of customers, and timely responses can greatly influence your customers’ happiness. As texting is now the most prevalent form of communication in the country, there are important reasons your business should be texting customers.

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