Growing Your Green Lawn Care Business

Regardless of the season of the year, the size of your business and customer base, or the services on your menu, Captivated is fully equipped to help you grow your green lawn care business and achieve higher response rates, customer retention, and lifetime customer value.

De-clutter your internal processes

Manage your appointment-scheduling, booking confirmations and reminders, invoicing, intake forms, marketing messages, prospecting, and follow-up cadences all in one software platform. Your teams and technicians can use their own personal phones, meaning you also eliminate additional devices.

Cut out customer pain points

Hold times, phone tag, and ambiguity surrounding appointment logistics/processes are all issues that customers frequently complain about. Captivated allows you to remove much – if not all – of that friction by talking to customers directly, in real-time, in a way that is easy and convenient for them.

Maintain your relationships

Just like regular watering keeps plants healthy through bouts of different weather, reaching out somewhat-regularly to customers can help keep your relationships alive even after your peak seasons are over. Use Captivated to send monthly, bi-weekly, or seasonal campaigns with offers or information. That way, you can stay top-of-mind with customers and retain them for the next year.

Trim down your admin time

Booking, sending reminders, offering surveys, and following up on offers/services are all things that can take up a significant amount of time when done manually (or when done out of multiple systems that do not integrate with one another). Not only can all of those things be done out of Captivated, but Captivated also integrates with SA5 and similar CRM softwares, for faster and more seamless internal processes.

Plant seeds with every interaction

Captivated allows you to add internal notes in your conversations – so, for example, you could recommend an add-on service or product, and if the customer declines it during their initial appointment but shows interest for the future, you could make a note to follow up later. And then, when it’s time, you can follow up with them (or with a whole list of people who had the same recommended service)! You could also send offers for add-ons or upgrades automatically before an appointment, or through the year as your peak season approaches.