5 Ingredients when creating Hug-worthy Software

5 Ingredients when creating Hug-worthy Software

I followed my wife to a local Audi store last week so she could drop her car off for service. I walked in to see the new facility and to say hi to the salesperson I bought the vehicle from a few years ago. While standing at the receptionist’s desk, I couldn’t help but ask her what software the sales team was using for their CRM. I mentioned some of the more popular ones and she looked at me with a blank stare saying… “I really don’t know the name of it.” Just then, a sales associate who was standing 10’ feet away spoke up and told me the name of the software and said “it should really be called “Dealer-Stink.” He then asked, “How do you know so much about CRM software?” I simply said, “I founded a company 28 years ago called Autobase that was a pioneer in CRM for Automotive.” Without saying a word, the salesperson walked over to me and gave me a HUGE BEAR HUG saying – “man I miss that… we used it at my last dealership and it was the best thing ever… it was so easy to use!” Just as the HUG commenced, my wife walked into the showroom. Awkwardly, I quickly introduced my wife to the administrator and my new acquaintance. As we were walking out, my wife said, “It looked like you just saw an old friend” and I said, “no, he just really liked our software.” So what is hug-worthy software and how do you create it?   Below is a quick list of 5 key ingredients: 1....