The Compelling Case for more efficient communication. Business Texting for all ages.

Using a new, more effective channel to communicate with ALL ages We know that communication is the key to delivering great customer service and to driving loyalty. So that begs the question, why are we still forcing people to use “two struggling channels” (phone and email) to communicate? Why not introduce messaging as an alternative to connect with your audience? Since 2014, there have been more cell phones in the United States than people. It is hard to find an adult anywhere that does not have their smartphone within arm’s reach and who does not prefer texting to emailing. The best part about texting is we don’t have to train people how to use it; some can even do it blindfolded and of course “look ma, no hands” for those voice to text users. It is amazing how many organizations we run into that believe their customers don’t want to text because of their age yet they expect them to navigate a complicated company/patient web portal. Oftentimes, I hear business owners or office managers tell me, I am not so sure our clients want to communicate via text. Think about it, how do you think most of your clients/patients are reaching their children and their grandchildren? Throw in the fact that the average consumer is getting conditioned to NEVER pick up their cell phone because of the ever-increasing number of SPAM and ROBO-CALLS. Note, there are more than 2.5 billion Robo-Calls each month. If you were to conduct a quick survey of your clients, you will find that a majority of them prefer texting, irrespective of age. In many...
Business texting; who’da thunk it!

Business texting; who’da thunk it!

There are endless choices for businesses today as we consider different ways to reach our customers or more importantly have them reach us. Direct mail morphed into email which morphed into social media which has morphed into mobile applications. No matter which option you choose for your business, we just cannot ignore the fact that people have their mobile device within hands reach 24-7. Because of all these choices, we sometimes overlook the simplest function a mobile device has: the ability to text. With this comes some incredibly powerful throughput to your customer. To provide you with some context, market leader Mail Chimp estimates an email is only opened 20% of the time with an average click through rate of 2.65%. This means for every 100 emails sent, 3 people might read them. The social media channel has become so busy that promotion and boosting are a mandate for any campaign you run. The cost per lead is still very high and return on investment remains elusive. By comparison, Mobile Marketing says text has an off the charts 98% open rate which often is done in under 90 seconds*. Beyond the fact that you can reach your customers with such precision, text lends itself to a conversation versus a call to action that may never reaches its intended audience. With this in mind, how many businesses are pursuing b2c marketing strategies that include text? Some very simple applications for text are VOC channels, prospect follow-up, appointment confirmations, status updates, call center outreach, inbound phone calls, this list goes on and on. The win in all of these is that...
3 Ways to Harness Customer Responsiveness through Technology

3 Ways to Harness Customer Responsiveness through Technology

This past weekend, I was in Vegas for the NADA Convention. I ate some pretty delicious food – a carb-overload to say the least. There was one restaurant I particularly enjoyed, not because the food was so great (side note: it was), but because the customer service was fantastic. Several times, before our table even realized we wanted more chips or water refills, a waiter was right there refilling our glasses or chips. This is one of the keys to great customer service: Meeting a need, sometimes before the customer even realizes it. Great customer service translates into higher customer responsiveness for your business. These days, the right technology is crucial when it comes to customer responsiveness. The use of technology can either make or break your dealership. Effective technology makes all the difference when communicating with your customers. So how can you harness the technology within your dealership to improve your customer service?   1) Make all channels of communication readily available to the customer. As a customer, can I reach your dealership in a way that’s convenient for me? Do I have to hunt for an email address on your website? When I call, does it take several minutes to speak with the right employee? Is there a way that I can communicate with your dealership if I have a quick question? Does your dealership have a successful texting platform? “A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 out of 100 and...
Captivated – Your Silent Phone Line

Captivated – Your Silent Phone Line

Countless times, the person working the telephone in the front of the office has been faced with the same dilemma. He or she is helping the customer standing in front of them and the phone is ringing off the hook. Is there a clear solution to this problem? According to officeskills.org, a company that offers resources and training in critical office skills needed to work in the 21st century office, the proper telephone etiquette is the following: “Always focus on the call. Try not to get distracted by people around you. If someone tries to interrupt you while you are on a call, politely remind them that you are on a customer call and that you will be with them as soon as you are finished.” Is it really that simple? Should you really drop everything with the customer in front of you to answer the phone? This is really a lose-lose situation all around. If you answer the phone, you are essentially putting the in-store customer on hold, which is rude. If you let the phone ring, you are sending another customer to voicemail. Either way, someone is left unattended. According to 2014 Temkin Customer Service Ratings, Amazon, Chick-fil-A and Starbucks each made the top 10 list of overall best customer service. In my experience with these companies, I believe they offer great customer service because they make their customers feel valued. I have never had an interaction with any of them where I do not feel like a priority. If you want your company to shine when it comes to customer service, you should strive to treat...