They can’t chase you if you don’t run!

They can’t chase you if you don’t run!

Have you ever asked your kids to stop running? I remember seeing my sons run through the house like their hair was on fire, one chasing the other.   Sometimes I would intervene and ask, “Why are you running?” The youngest would say, “He is chasing me.” Obviously, he did something to aggravate his oldest brother and was trying to avoid the pain of a retaliatory beat-down.  Avoiding pain or “fear” is a human instinct. In the world of business that pain often comes from hearing the word “NO” when asking for a sale or perhaps even a promotion.   What would happen if we had zero fear of the word “NO” and we even learned to embrace it? I am currently reading and recommend a book called Go For No* that an auto dealer friend of mine gave me. *Book by Andrea Waltz and Richard Fenton Henry Ford once said, “Failure is simply the opportunity to begin again, this time more intelligently.” I write this quick note of encouragement to simply say, “Stop running from the fear of failure.” Embrace the bumps in the road. Don’t let fear keep you from learning….Like I said 12 years ago, “son, he can’t chase you if you don’t...
The Compelling Case for more efficient communication. Business Texting for all ages.

The Compelling Case for more efficient communication. Business Texting for all ages.

Using a new, more effective channel to communicate with ALL ages We know that communication is the key to delivering great customer service and to driving loyalty. So that begs the question, why are we still forcing people to use “two struggling channels” (phone and email) to communicate? Why not introduce messaging as an alternative to connect with your audience? Since 2014, there have been more cell phones in the United States than people. It is hard to find an adult anywhere that does not have their smartphone within arm’s reach and who does not prefer texting to emailing. The best part about texting is we don’t have to train people how to use it; some can even do it blindfolded and of course “look ma, no hands” for those voice to text users. It is amazing how many organizations we run into that believe their customers don’t want to text because of their age yet they expect them to navigate a complicated company/patient web portal. Oftentimes, I hear business owners or office managers tell me, I am not so sure our clients want to communicate via text. Think about it, how do you think most of your clients/patients are reaching their children and their grandchildren? Throw in the fact that the average consumer is getting conditioned to NEVER pick up their cell phone because of the ever-increasing number of SPAM and ROBO-CALLS. Note, there are more than 2.5 billion Robo-Calls each month. If you were to conduct a quick survey of your clients, you will find that a majority of them prefer texting, irrespective of age. In many...