Business texting; who’da thunk it!

Business texting; who’da thunk it!

There are endless choices for businesses today as we consider different ways to reach our customers or more importantly have them reach us. Direct mail morphed into email which morphed into social media which has morphed into mobile applications. No matter which option you choose for your business, we just cannot ignore the fact that people have their mobile device within hands reach 24-7. Because of all these choices, we sometimes overlook the simplest function a mobile device has: the ability to text. With this comes some incredibly powerful throughput to your customer. To provide you with some context, market leader Mail Chimp estimates an email is only opened 20% of the time with an average click through rate of 2.65%. This means for every 100 emails sent, 3 people might read them. The social media channel has become so busy that promotion and boosting are a mandate for any campaign you run. The cost per lead is still very high and return on investment remains elusive. By comparison, Mobile Marketing says text has an off the charts 98% open rate which often is done in under 90 seconds*. Beyond the fact that you can reach your customers with such precision, text lends itself to a conversation versus a call to action that may never reaches its intended audience. With this in mind, how many businesses are pursuing b2c marketing strategies that include text? Some very simple applications for text are VOC channels, prospect follow-up, appointment confirmations, status updates, call center outreach, inbound phone calls, this list goes on and on. The win in all of these is that...